Botanical Support for the Eyes
Planetary Herbals Bilberry Vision™ is specially prepared from bilberries cultivated in the mountains of Sweden. Bilberry contains anthocyanosides, which modern research has shown to provide considerable antioxidant support. Anthocyanosides also have an affinity for the retina. Bilberry has been a staple of European herbal therapy for hundreds of years, and is quickly becoming one of the most widely used herbs in the United States for supporting the eyes.
Age, poor lighting and eye strain can cause unfortunate changes in our eyes. Lifelong exposure to light may decrease the photoreceptors (light-sensitive nerve cells) in the eye. Sunlight can produce free radicals that break down, or oxidize, the lipids making up the outer segments of photoreceptors. This oxidation eventually damages the retina where visual perception is most acute—and can result in vision loss. But this process is not inevitable. Studies have shown that bilberry can help maintain normal eye function.
Planetary Formulas premier bilberry compounds provide rich amounts of anthocyanosides, known to support the eyes and deliver potent antioxidant protection.
The Bilberry Alternative
Bilberry (Vaccinium myrtillus) is a dark blue, edible fruit, similar to the common blueberry. During World War II, bilberry was used by British bomber pilots, who believed it helped their night vision. Bilberry has been a staple of European herbalism for hundreds of years, and has become one of the most widely used herbs in the United States for supporting vision.
Bilberry is naturally rich in anthocyanosides— a special class of flavonoid that gives the berries their blue pigment. Anthocyanosides are powerful antioxidants with an affinity for connective tissue. Bilberry supports the capillary integrity of the retina, plus the normal production of rhodopsin, a substance in the rods of the retina that is necessary for night vision. Studies suggest bilberry also may help the eyes adapt to variations in light intensity and may increase circulation to the eye’s intricate network of tiny blood vessels.
Bilberry Vision is a powerful bilberry extract, concentrated and standardized to yield 37% anthocyanosides—the same amount used in most modern research and nearly 100 times as potent as regular bilberry. Each tablet delivers 100 mg of this extract, prepared from bilberries harvested in the mountains of Sweden.
Bilberry Eye Complex
Bilberry Eye Complex is a comprehensive formula that unites concentrated, standardized bilberry extract with the Chinese compound, Ming Mu Di Huang Wan, which literally translates to mean Bright Eye Rehmannia Formula. This is the classic Chinese herbal compound used to support normal vision.
Clinically Derived Formulas
Bilberry Vision and Bilberry Eye Complex were formulated by acupuncturist, herbalist and author Michael Tierra, L.Ac., O.M.D., and are used on a daily basis in his clinical practice. These Planetary Formulas products blend classic Western and Chinese herbal formulations with modern pharmacological research. The result—premier bilberry compounds, unsurpassed for dependability and consumer satisfaction.
• Cunio, L. 1993. Vaccinium myrtillus. Australian Journal of Medical Herbalism 5(4):81-85.
• Morrazzoni, P. and Bombardelli, E. 1996. Vaccinium myrtillus L. Fitoterapia LXVII(1):3-29.
• Salvayre, R. et al. 1981. Comparison of the scavenger effect of bilberry anthocyanosides with various flavonoids. Proceedings of the International Bioflavonoid Symposium, Munich, FRG.
• Sekular, R. et al. Modern Aging Research, Vol. 2: Aging and Human Visual Function. New York: Alan R. Liss, Inc. 1982., p. 67.