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Given the popularity of fat free and low fat foods in today's marketplace, the typical American diet is often deficient in the "good" fats—the "essential" fats. Omega-3 essential fatty acids derived from fish are known to influence human health, and are essential for growth and development throughout all stages of human life.
Strong science has contributed to healthy gains for the fish oil marketplace as the benefits of Omega-3 fatty acids—maintaining a healthy heart and healthy triglyceride levels—attract more attention in the medical community. In fact, the federal government is in the process of reviewing a health claim that may further expand the fish oil supplement market as a functional food. There is accumulating evidence to demonstrate the importance of Omega-3 fatty acids and their role as an important nutrient in maintaining a well-balanced diet, and an influence in human health.
Nordic Naturals, Inc. was founded by Norwegian born, Joar Opheim, who recognized the lack of fish oils in the United States when he first arrived here 20 years ago. “Having been born and raised in Arctic Norway, where the fishing industry is a crucial part of both the commerce and academia, I was aware of the importance of pure Omega-3 in the diet.” Today Nordic Naturals is the leading supplier of fish oils to the natural product industry, as well as the professional market and prominent research organizations.
Our fish oils are produced from the highest quality raw materials and processed with innovative, multi-patented technologies, allowing us to deliver levels of freshness, purity, and taste unheard of only a few years ago.
In the competitive Norwegian market, leading medical doctors are describing Nordic Naturals products as “simply the best fish oils in the world.” The following sections highlight the many aspects of our fish oils that make Nordic Naturals products exceptional and unique.
Fish oil quality standards do not exist in the United States. To ensure consistent quality, Nordic Naturals adheres to and exceeds the stringent Norwegian Medicinal Standard (NMS) and the European Pharmacopoeia Standard (EPS) for all of our products. These standards guarantee quality products by setting maximum allowances on peroxides, heavy metals, dioxins, and PCBs.
Freshly caught fish go directly from the sea to the fish oil factory in Andenes, Norway (above)
Freshness, which ensures product integrity and biological efficacy, may be the single most important quality of fish oils. Nordic Naturals’ patented, oxygen-free manufacturing process delivers peroxide values (indicators of freshness) down to absolute 0.0 mEq/kg, with an average of 0.75 mEq/kg, or approximately 14 times below the Norwegian Medicinal Standard and European Pharmacopoeia Standard limits.
In addition to measuring peroxide levels, Nordic Naturals measures a second important marker of freshness known as anisidine. As peroxides are further oxidized they form compounds that are quantified as the anisidine value. Whereas peroxide levels reflect current oxidation, anisidine value is a measure of past oxidation. The lower the peroxide and anisidine value, the fresher the fish oil.
Freshness is crucial for several reasons. It eliminates consumers’ key complaints, which are fishy taste and fishy repeat. On the physiological level, fresh fish oil prevents in vivo free radical formation, which has been shown to have a negative effect on the human body.
A low peroxide value may be the key reason why so many consumers, who previously did not benefit from fish oil supplementation, report extraordinary results when using the Nordic Naturals brand.
Peroxide: Norwegian Medicinal Standard Limit: 10.0 mEq/kg • European Pharmacopoeia Limit: 10.0 mEq/kg
Nordic Naturals’ raw material is harvested from some of the cleanest waters in the world, and is tested by independent laboratories for heavy metals and over 210 other environmental contaminants.
Nordic Naturals was ranked #1 out of the top 10 fish oil brands in Norway for highest concentration, freshness, and purity.
Nordic Naturals products show no detectable lead or mercury when tested down to 10 ppb, which is 10 times below the Norwegian Medicinal Standard and European Pharmacopoeia Standard limits.
Norwegian Medicinal Standard Limit: 100 ppb • European Pharmacopoeia Limit: 100 ppb • NN Test Limit: 10 ppb
Nordic Naturals oils have been tested down to 0.5 ppt with zero detection of dioxins. The Norwegian Medicinal Standard and European Pharmacopoeia Standard limits for dioxins are 2 ppt. Analysis is based on the toxicity equivalent testing methodology established by the World Health Organization (WHO).
Nordic Naturals oils show no detectable PCBs when tested down to 0.5 ppt. The Norwegian Medicinal Standard limit for PCBs is 3 ppt. No Limit has been established by the European Pharmacopoeia Standard. Analysis is based on the toxicity equivalent testing methodology established by the WHO.
Dioxins: Norwegian Medicinal Standard Limit: 2.0 ppt • European Pharmacopoeia Limit: 2.0 ppt • NN Test Limit: 0.5 ppt
PCBs: Norwegian Medicinal Standard Limit: 3.0 ppt • European Pharmacopoeia Limit: N.A. • NN Test Limit: 1.0 ppt
Testing based on WHO toxicity equivalents model
The key objections to taking fish oils are taste and aftertaste. Nordic Naturals utilizes a proprietary enzymatic process to ensure a completely repeat-free product. Our patented manufacturing process adds natural fruit essences into both the capsule and oil for a light, fruity taste.
Years of feedback from health professionals and customers indicate that children, teenagers, and adults of all ages enjoy the clean, natural taste of Nordic Naturals fish oils. Most importantly, a pleasant tasting and burp-free product dramatically increases customer satisfaction.
Nordic Naturals starts with the best raw materials available: fish low on the food chain, which naturally contain low levels of impurities and high levels of Omega-3 fats. Additionally, we use organic evening primrose and borage oils whenever possible for our fish oil blend products.
Over the past 10 years, we have perfected our “Gold Standard”—three steps which now allow us to surpass the strictest standards of purity and freshness.
First, we work with smaller boats and independent fishermen, rather than larger trawling vessels that spend much longer at sea. We have built a direct relationship with these fishermen over the years in order to ensure optimal raw and sustainable material quality.
Secondly, we use nitrogen to minimize oxidation at every stage of manufacturing, beginning right on the boat. The importance of this cannot be overstated: only by using nitrogen can we protect the oil from decomposition.
Finally, since our processing facility is located right next to the harbor, transportation time is minimized. This means that a few short hours after being caught, the Arctic cod are delivered whole into our facility for immediate handling. Thanks to the short amount of time from catch to processing, as well as the processing method itself, we have been able to improve the freshness of our fish oil even more.
Nordic Naturals uses this three-step system to ensure that our Arctic Cod Liver Oil remains unparalleled, meeting the “Gold Standard.”
Few people are aware of the fact that many cod liver oil (CLO) products are mostly made from fish other than cod, such as seit or haddock, as Arctic Cod is by far the most expensive raw material available. Since only cod liver contains high levels of naturally occurring vitamins A and D, other cod liver oil manufacturers have to add back synthetic vitamins to standardize the fish oil as cod liver oil. Nordic Naturals uses 100% Arctic Cod for all of its cod liver oil products. Our Arctic Cod Liver Oil contains the highest Omega-3 level of any CLO product, and is tested to ensure healthy levels of 100% naturally occurring vitamins A and D.
Nordic Naturals’ multi-patented manufacturing processes, accompanied by leading-edge processing technologies, deliver fish oil with exceptional freshness and purity levels. Nordic Naturals uses several steps in processing the oils, from water and clay filters to an enzymatic molecular distillation process.
Nordic Naturals aims to minimize heat and preserve the natural constituents of the oil to the highest degree possible. We only use natural enzymes to form triglycerides for all our high concentrate products, with no chemicals or excessive heat. All our products are manufactured in triglyceride form in order to best preserve the oil and enhance absorption and utilization.
Triglycerides contain a glycerol backbone, stabilizing the oil molecules in their natural form. But fish oils that are in the synthetic ethyl ester form are highly unstable, and rapidly break down during storage.
Additionally, when fish oils are digested they are converted into free fatty acids. After absorption through the epithelial cells, free fatty acids are immediately reassembled back into triglycerides by re-attaching to a glycerol backbone. If the glycerol backbone is missing (as they are with synthetic ethyl esters), and no other glycerol backbones are available, the oil cannot be converted back to triglyceride form. Fatty acids not converted to triglycerides pose an oxidation burden in the form of free radical formation.
Nordic Naturals is a research driven company, where processing technology and product formulations are driven by the latest developments. Without solicitation, leading research institutions such as Harvard University, Georgetown University, Columbia University, and the National Institute of Health have chosen the Nordic Naturals brand for clinical studies. Nordic Naturals products are currently used in eighteen clinical studies at various research facilities and universities around the world. More studies are added every month. For additional clinical research summaries, please visit omega-research.com.
Overfishing is a global issue that needs immediate attention by local governments and the international community. Since our inception, Nordic Naturals’ policy has always been to choose fish that are not endangered and to harvest them from waters that are not overfished. Our Arctic Cod is harvested in Arctic Norway between the Lofoten islands outside of Bodø, Norway. Nordic Naturals also ensures that the fish harvested are utilized 100% for human or animal consumption.
Nordic Naturals is greatly concerned about overfishing and receives updated information on fish stock in Norway and neighboring waters every week. Consequently, Nordic Naturals only harvests fish in areas that have a plentiful supply and that are not in danger of overfishing.
Nordic Naturals has spent over five years researching the impact of various natural stabilizers on fish oil. Stability testing performed at Nutrasource Diagnostics in 2006 concluded that by our adding of Vitamin E and Rosemary Extract to our formulas, we’ve optimized the long-term freshness of our oils.
*Statements on this site have not been evaluated by the Food and Drug Administration. Products on this site are not intended to diagnose, treat, cure, or prevent any disease.
Prices are subject to change at anytime and without notice. The majority of the product information has been reprinted from the manufacturer.