Pomegranate has been shown to contain a number of powerful antioxidant compounds including polyphenolics and anthocyanidins. Pomegranate is especially high in Punicosides, which has been shown to support healthy cellular function. NOW® Pomeratrol™ contains Pomegranate Extract, standardized to 80% Polyphenols and 40% Punicosides. In addition, Pomeratrol™ contains Trans-Resveratrol, another potent antioxidant that helps to protect cells against DNA damage and antioxidant that helps to protect cells against DNA damage and helps to sustain healthy cell cycles. NOW® Pomeratrol™'s combination of antioxidant power and cellular protection thus provides strong support against abnormal cell growth, as well as against the effects of aging.*
Pomeratrol Fact Sheet
Pomegranate - "The Fruit Of Immortality"
By Nilesh Patel, NOW Quality Assurance Department
Pomegranate (Punica granatum L.) [Family: Punicaceae] fruit was called "The Fruit of Immortality" by the ancient Egyptians. Pomegranate is cultivated widely throughout Southeast Asia. In ancient times, the Greeks and Egyptians used pomegranate to heal many ailments. Pomegranate is one of nature's oldest remedies to relieve infections, intestinal parasites, chronic mucous discharges and hemorrhages. It was considered the fruit of the gods and was regarded as a symbol of fertility due to its round shape and abundant seeds.
More recently, Pomegranate extract has demonstrated a variety of beneficial functions including antioxidant and anti-viral activity. In 1996, a University of Nottingham Research team learned that pomegranate extract could destroy several viruses nearly on contact. The active constituent that appears to be responsible for its multiple health benefits is Ellagic acid (EA). EA is a naturally occurring phenolic compound (tannins) in many plants, fruits and nuts such as strawberry, red raspberry, blueberry, blackberries, walnuts, and pomegranate. The antioxidants of Pomegranate may enhance cardiovascular health, support the prevention of tumor cells and detoxify intestinal parasites. In addition, EA may help in retaining the integrity of collagen (vital to maintaining skin-structure).
Moderate consumption of pomegranate juice may also help fight heart disease. In studies of healthy human subjects and mice with atherosclerosis showed significant clinical results. According to studies at the Technion-Israel Institute of Technology, the cholesterol oxidation process (a process linked to the formation of atherosclerotic lesions) was slowed by as much as 40% when healthy subjects drank 2-3 ounces of pomegranate juice a day for two weeks. Further, the juice reduced the retention of LDL, the "bad" cholesterol (The study was published in the American Journal of Clinical Nutrition).
"Pomegranates are proving to be the most powerful antioxidant available, better than red wine, tomatoes, vitamin E and a variety of other headline makers," says Prof. Michael Aviram, an internationally recognized authority on the effect of food on heart disease. Using sections of excised human arteries, Dr. Aviram has shown that the active ingredient in pomegranates not only slows down cholesterol oxidation, but actually minimizes the retention and aggregation of LDL cholesterol, two additional processes that create atherosclerotic lesions. When the subjects stopped drinking the pomegranate juice, the beneficial effects lasted for about a month.
EA is very stable and readily absorbed through the GI system in mammals, including humans. Additional phenolic compound, such as anthocyanidins—well-known scavengers of free radicals— found in pomegranate synergistically increases pomegranate's potency as an antioxidant as evidenced by the high ORAC value.
NOW® Foods has recently introduced Pomeratrol™ Vcaps with Pomegranate extract (40% Ellagic acid & 80% total polyphenols), with trans-reseveratrol as the synergist in the formula.
1 Aviram M., Aviram R and Fuhrman B. Antiatherogenicity and antioxidative properties of polyphenolic flavonoids. In: Natural Antioxidants and Anticarcinogenesis in Nutrition, Health and Disease. Eds. Kumpulainen J.T. and Salonen J.T. Royal Society of Chemistry, Cambridge, U.K. pp. 106-113 (1999)
2 Aviram M. Does paraoxonase play a role in susceptibility to cardiovascular disease? Mol. Med. Today. 5 (9):381-386 (1999)
3 Aviram M., Dorenfeld L., Rosenblat M., Volkova N., Kaplan M., Hayek T., Presser D. and Fuhrman B. Pomegranate juice consumption reduces oxidative stress, low density lipoprotein modifications and platelet aggregation: studies in the atherosclerotic apolipoprotein E deficient mice and in humans. Am. J. Clin. Nutr. 71 : 1062-1076 (2000)
4 Kaplan M., Hayek T. , Raz A., Coleman R. and Aviram M. Pomegranate juice supplementation to apolipoprotein E deficient mice with extensive atherosclerosis reduces macrophages lipid peroxidation, cellular cholesterol accumulation and development of atherosclerosis. J. Nutr. 131: 2082-2089 (2001)
5 Aviram M. and Dorenfeld L. Pomegranate juice consumption inhibits serum angiotensin II converting enzyme (ACE) activity and reduces systolic blood pressure. Atherosclerosis. 158: 195-198 (2001)
6 Fuhrman B. and Aviram M. Polyphenols and flavaonoids protects LDL against atherogenic modifications.In: Handbook of Antioxidants Biochemical, Nutritional and Clinical Aspects, 2nd Edition. Cadenas E & Packer L (Eds.) Marcel Dekker, NY(Pub.). 16:303-336 (2001)
7 Aviram M. Polypyhenols from pomegranate juice, red wine and licorice root protect against lipids peroxidation and attenuate cardiovascular diseases. In: Polyphenols Communciations 2001. XXth International Conference on Polyphenols, Eds. Martens S., Treutter D and Forkmann G. Freising-Weihenstephan, Germany pp. 158-175 (2002)
8 Aviram M., Dorenfeld L., Kaplan M., Coleman R., Gaitini D., Nitecki S., Hofman A., Rosenblat M., Volkova N., Presser D., Attias J., Hayek T. and Fuhrman B. Pomegranate juice flavonoids inhibit LDL oxidation and cardiovascular diseases: studies in atherosclerotic mice and in humans. Drugs Under Experimental and Clinical Research (Bioscience Ediprint Inc.) 28:49-62 (2002)
9 Aviram M. Pomegranate juice as a major source for polyphenolic flavonoids and it is most potent antioxidant against LDL oxidation and atherosclerosis. In: Proceedings of the 11th Biennal Meeting of the Society for Free Radical Research International (Paris, France, July 16- 20,2002), by Monduzzi Editore S.p.A. – MEDIMOND Inc. pp. 523- 528 (2002)
10 Aviram M. Pomegranate juice as a major source for polyphenolic flavonoids and it is most potent antioxidant against LDL oxidation and atherosclerosis. Free Radical Research 36 (Supplement 1): 71-72 (2002)
11 Aviram M., Fuhrman B., Rosenblat M., Volkova N., Kaplan M., Hayek T., Presser D., Attias J., Gaitini D., Nitecki S., Hoffman A. and Dorenfeld L. Pomegranate juice polyphenols decreases oxidative stress, low-density lipoprotein atherogenic modifications and atherosclerosis. Free Radical Research 36 (Supplement 1): 72-73 (2002)